Meta’s ‘Pay or Consent’ Approach Faces E.U. Competition Rules Scrutiny

Meta’s decision to offer an ad-free subscription in the European Union (E.U.) has faced a new setback after regulators accused the social media behemoth of breaching the bloc’s competition rules by forcing users to choose between seeing ads or paying to avoid them.
The European Commission said the company’s “pay or consent” advertising model is in contravention of the Digital Markets Act (DMA).

Meta’s decision to offer an ad-free subscription in the European Union (E.U.) has faced a new setback after regulators accused the social media behemoth of breaching the bloc’s competition rules by forcing users to choose between seeing ads or paying to avoid them.
The European Commission said the company’s “pay or consent” advertising model is in contravention of the Digital Markets Act (DMA).